Meme-worthy content appears in short supply, at least initially, as world’s oldest royal family embarks on its social media journey
The rarefied world of Japan’s imperial family has entered the age of social media, but fans expecting selfies, emojis and casual shots of the emperor and empress, or princes and princesses away from the limelight may be disappointed.
Far from photographs of sunrises, sunsets or moments of mindfulness that form the stock in trade of many Instagram profiles, the initial images released followed a steady course favoured by other royal families around the world. They featured a dignified attendance at a medical awards ceremony, a bonsai exhibition and a meeting with the president and first lady of Kenya. Another post features them with the crown prince and princess of Brunei.
