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June 28, 2025
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Thai mango sticky rice sales surge after sweet treat’s Coachella cameo

Thai mango sticky rice sales surge after sweet treat’s Coachella cameo

Government seeks to capitalise on trend after rapper Milli eats dish on stage at US music festival

Bangkok’s famous Mae Varee mango sticky rice shop has barely kept up with demand over recent days. At one point, so many delivery drivers had lined up outside to collect orders that the police arrived, concerned that their bikes were blocking the traffic.

“Yesterday we needed to close the delivery orders from time to time because we couldn’t prepare [the rice] in time,” said Naparom Suntiparadorn, whose family own the shop. On Sunday, delivery orders were six or seven times higher than usual.

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