April 27, 2025
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Japan urges Australians to head off the beaten track as record numbers flood tourist hotspots

Japan urges Australians to head off the beaten track as record numbers flood tourist hotspots

About 807,800 Australians visited Japan between January and November this year, nearly 200,000 more than the previous record in 2019

Japan’s tourism board has urged holidaymakers to swap Tokyo and Kyoto for towns in Tohoku and Kanazawa as Australian tourists flood Japan’s cities in record numbers.

About 807,800 Australians visited Japan between January and November this year, nearly 200,000 more than the previous record in 2019, according to provisional estimates from the Japan National Tourism Organisation (JNTO).

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